More: having been involved in accelerators very early, the insight was that a small group of people understood that building / deploying / distributing software was in the midst of getting dramatically cheaper to get started. Or at least, cheaper with more functionality built – that still doesn’t mean you have a viable business, and distribution / marketing is a process, not something you ever complete.
The information asymmetry was about how to find, fund, and operate.
Both on the investor side – first Seed VCs with cheque size < $1M somewhere in 2003 - 2005, with O’Reilly Alpha Tech Ventures being “the first”. OATV is now IndieVC, BTW – once again being “early” on innovating models.
And on the founder side – how does venture work? how does incorporation work? how does accounting work? is this even possible? how do I growth hack today? How do I model CAC? What’s a budget and use of proceeds? Plus a whole tool kit around using and building digital-first tech and tools.
Building a full stack web app in Rails vs. one in Enterprise Java as just one tiny example.
The founder asymmetry was solvable with “advice” from the accelerator program. Until it diffused out more, where many accelerator programs lost their value / edge (at least, on the info side). This is why most of the incubator programs[1] in Canada are not very good.
My goal with VS here is to continue to reduce the info asymmetry. In part, this means helping founders think like investors. Both in thinking about their own business ventures, but also in investing and supporting other founders. So we can build the next generation of angel investors, and keep iterating on models.
[1] Incubator – some sort of program / advice, usually office space, sometimes take equity, no cash investment dollars (“in kind” is mostly BS).
Contrasting to Accelerator – cash investment for equity. I need to go through David Crow’s list, but there are very few of these in Canada. Maybe none west of Toronto?
The two have different business models (and thus, different incentives).
Most Canadian incubators get grants and their incentives are to show some sort of metrics that the government likes, in order to get more grants, in order to get paid salary. This leads to lots of non-venture-outcomes.